Frenzy's afeature.
Chaos is a bug.
Fanfare is a launch experience platform that turns product drops into unforgettable, measurable moments, from URL to IRL.
10:00 AM. Drop day.
Your site just went down.
Your biggest launch of the quarter. 14,000 people hit the page in 90 seconds. The queue never loads. Bots grab 40% of inventory before a single real fan checks out. Your CS inbox explodes. Your brand Twitter becomes a thread of screenshots. By noon, you've sold out. And lost more trust than you gained.
TheFallout
It's not a bad day.
It's a broken system.
of high-demand online launches experience site crashes, queue failures, or checkout bottlenecks.
lost annually to bots and resellers across limited-release commerce.
of consumers say a bad launch experience makes them less likely to buy from that brand again.
Sources: Distil Networks, Shopify Plus ecosystem data, Fanfare internal analysis.
Every broken launch costs you
more than revenue.
Trust
Real fans showed up and got shut out. They don't come back quietly. They come back skeptically, or they don't come back at all.
Data
When the site melts, you don't just lose sales. You lose the behavioral data (who showed up, how early, how engaged) that tells you who your best customers actually are.
Momentum
A botched drop doesn't just hurt this launch. It poisons the next one. Your marketing team has to rebuild hype from a deficit instead of a surplus.
Your launch isn't a logistics problem.
It's your highest-leverage brand moment.
From URL to IRL. Every drop is a chance to turn attention into devotion.
The brands winning in culture right now don't treat launches as fulfillment events. They treat them as experiences. The line outside the store. The countdown on the screen. The moment a fan gets the text that says “you're in.” That's not operations. That's brand-building at its most concentrated.
Fanfare exists to make that moment work. every time, at any scale.
Craft·Drop·Reward
One platform for the entire launch lifecycle.
Craft
Build anticipation before the drop.
Capture demand, build hype, and arm your audience with six launch formats: queues, lotteries, appointments, and mystery boxes.
Drop
Launch without the chaos.
Fair, scalable, bot-free infrastructure that handles the spike. Real-time monitoring, SMS notifications, and platform-agnostic deployment.
Reward
Turn drop data into loyalty.
Complete consumer profiles, VIP identification, and post-launch analytics that power your next campaign before it even starts.
Your page or ours.
We run the drop.
Embed Fanfare into your existing PDP, or let us build the full launch experience. Either way, we handle the queue, bot detection, and everything in between.
Queue Open
2,847 fans waiting · your spot: #312
More colors
Drop our widget into your Shopify PDP. Your brand, your page, our infrastructure.
A bespoke, fully branded launch page. Zero dev lift. End-to-end by Fanfare.
Build a Drop That Drops Jaws
Pre-launch hype, audience capture, and campaign automation.
Five Launch Formats
Queues, Lotteries, Auctions, Appointments, and Mystery Boxes. Pick the experience that fits the moment.
Waitlist Support
Capture demand before a launch goes live and keep fans engaged. Convert waitlist signups into prioritized access when it's go time.
Announcements & Orchestration
Craft branded messaging and orchestrate end-to-end communications timed around your events, from first tease to final recap.
Audiences That Activate
Build static or dynamic audiences defined by properties, behavior, and RFM-based scoring. Give your VIPs early access with exclusive experiences.
Fully Branded, Fully Yours
Your experience, not ours. Customize the look and feel of every component, message, and touchpoint to match your brand.
Engagement Scoring
Know who your most invested fans are before the drop even starts.
Sell Out Without Freaking Out
Fair, scalable, bot-free launch infrastructure. On any platform.
Engagement-Based Priority
Intelligent queue that rewards your most invested fans, not the fastest clickers or the best bots.
Bot Detection & Isolation
Advanced detection keeps automated traffic out without punishing real customers with CAPTCHAs.
Real-Time Monitoring
Command central for cultural moments. See everything happening in your launch as it happens.
SMS Turn-Taking
Notify fans the instant it's their turn. Turn waiting into anticipation, not frustration.
Device Handoff
Fans switch screens without losing their spot. Started on desktop, checking out on mobile. Seamless.
Platform-Agnostic
Shopify first-class with one-click install. Headless or custom? Our API and SDK plug in just as cleanly.
Know and Grow Your Super-Fans
Post-drop intelligence that powers what comes next.
Complete Consumer Profiles
Behavioral data, preferences, and loyalty signals from every interaction. A 360° view of every fan.
VIP Identification
Automatically surface your most engaged fans and give them the priority access they've earned.
Post-Launch Analytics
From post-mortem to pre-victory. Iterate on what worked and build momentum for the next drop.
Segment & Activate
Turn drop data into your next campaign's targeting. Every launch makes the next one smarter.
Sell Out Without Freaking Out
Built by a team that's lived high-traffic queues and bot pressure firsthand.
Built To Handle The Heat
Infrastructure built by engineers from Google, Salesforce, Ticketmaster, and PayPal. Designed for the spike, not the steady state.
Fairness as a Feature
Intelligent queue randomization with engagement-based priority. The fans who care most get in first, not the fastest clickers or the best bots.
No Bots, No BS
Advanced detection and isolation that keeps automated traffic out without punishing real customers with CAPTCHAs and friction.
Drop Into Any Experience
Platform-agnostic components that embed into any storefront. Shopify launches in minutes with one click. Headless or custom? Our API and SDK plug in just as cleanly.
Trusted by brands that
can't afford to get it wrong.
Built by veterans of
Forrester Research
Named in Forrester's "NRF Innovators: Retail-focused Tech Companies to Watch" report in both 2025 and 2026.
2M+ Queue Capacity
Tested up to 2 million active participants in a single queue. Built for the spike, not the steady state.
Your next launch
deserves Fanfare.
Pick an upcoming drop. We'll configure the experience, run a dry run, and go live together. You'll see the difference in real time, and so will your fans.
Right-sized to your launch motion.
Start with a single drop. Scale to always-on launch infrastructure.
Enterprise
Custom
For brands running high-stakes launches at scale
- Unlimited participants per launch
- Custom message volume
- Full integration suite (Shopify, Klaviyo, custom)
- API & SDK access
- Advanced analytics & consumer behavior insights
- Loyalty & audience creation
- Dedicated account management
Pro
Starting at $399/mo
For teams running regular drops with growing audiences
- Up to 10,000 participants per launch
- Up to 100,000 messages/month
- Shopify + Klaviyo integration
- Performance analytics & audience insights
- Priority support
Starter
Starting at $99/mo
For brands launching their first managed drop experience
- Up to 1,000 participants per launch
- Up to 10,000 messages/month
- Shopify integration
- Standard support
Usage that scales with you
Overages from $0.05/entry and $0.02/message, so cost never throttles demand.