Frenzy's afeature.
Chaos is a bug.
Fanfare is a launch experience platform that turns product drops into unforgettable, measurable moments, from URL to IRL.
10:00 AM. Drop day.
Your site just went down.
Your biggest launch of the quarter. 14,000 people hit the page in 90 seconds. The queue never loads. Bots grab 40% of inventory before a single real fan checks out. Your CS inbox explodes. Your brand Twitter becomes a thread of screenshots. By noon, you've sold out. And lost more trust than you gained.
TheFallout
It's not a bad day.
It's a broken system.
of high-demand online launches experience site crashes, queue failures, or checkout bottlenecks.
lost annually to bots and resellers across limited-release commerce.
of consumers say a bad launch experience makes them less likely to buy from that brand again.
Sources: Distil Networks, Shopify Plus ecosystem data, Fanfare internal analysis.
Every broken launch costs youmore than revenue.
Trust
Fans remember friction
Real fans showed up and got shut out. They don't come back quietly. They come back skeptically, or they don't come back at all.
Data
Signal gets erased
When the site melts, you don't just lose sales. You lose the behavioral data (who showed up, how early, how engaged) that tells you who your best customers actually are.
Momentum
Hype turns into debt
A botched drop doesn't just hurt this launch. It poisons the next one. Your marketing team has to rebuild hype from a deficit instead of a surplus.
Your launch isn't logistics.It's the moment.
The brands getting this right stopped treating a drop as a checkout flow. They run the whole arc — from the first whisper of hype to the screenshot a fan sends at midnight.
01 / Anticipation
The line forms before doors open.
Hype doesn't wait for your launch date. Meet it where it started.
02 / Access
Entry feels earned, not random.
Real fans shouldn't lose to a bot with better latency.
03 / Attention
Waiting becomes part of the show.
Countdowns, status, live updates — anything but a spinner and a prayer.
04 / Memory
Fans leave with a story, not a drag post.
The W in the group chat. The near-miss worth retrying for. The signal you use next time.
Craft·Drop·Reward
One platform for the entire launch lifecycle.
Craft
Build anticipation before the drop.
Capture demand, build hype, and arm your audience with six launch formats: queues, lotteries, appointments, and mystery boxes.
Drop
Launch without the chaos.
Fair, scalable, bot-free infrastructure that handles the spike. Real-time monitoring, SMS notifications, and platform-agnostic deployment.
Reward
Turn drop data into loyalty.
Complete consumer profiles, VIP identification, and post-launch analytics that power your next campaign before it even starts.
Your page or ours.
We run the drop.
Embed Fanfare into your existing PDP, or let us build the full launch experience. Either way, we handle the queue, bot detection, and everything in between.
Drop our widget into your Shopify PDP. Your brand, your page, our infrastructure.
A bespoke, fully branded launch page. Zero dev lift. End-to-end by Fanfare.
Build a Drop That Drops Jaws
Pre-launch hype, audience capture, and campaign automation.
Five Launch Formats
Queues, Lotteries, Auctions, Appointments, and Mystery Boxes. Pick the experience that fits the moment.
Waitlist Support
Capture demand before a launch goes live and keep fans engaged. Convert waitlist signups into prioritized access when it's go time.
Announcements & Orchestration
Craft branded messaging and orchestrate end-to-end communications timed around your events, from first tease to final recap.
Audiences That Activate
Build static or dynamic audiences defined by properties, behavior, and RFM-based scoring. Give your VIPs early access with exclusive experiences.
Fully Branded, Fully Yours
Your experience, not ours. Customize the look and feel of every component, message, and touchpoint to match your brand.
Engagement Scoring
Know who your most invested fans are before the drop even starts.
Sell Out Without Freaking Out
Fair, scalable, bot-free launch infrastructure. On any platform.
Shopify Integration
One install on Shopify, done. On a custom or headless stack? Same deal via API and SDK — no replatform, no duct tape.
Engagement Priority
Intelligent queue that rewards your most invested fans, not the fastest clickers or the best bots.
Bot Detection & Isolation
Keeps bots out without punishing real customers with CAPTCHAs.
Messaging & Notifications
Email and SMS, handled: signup confirmations, turn alerts, and post-drop follow-up — all the send-outs, none of the Mailchimp.
Real-Time Monitoring
Command central for cultural moments. See everything happening in your launch as it happens.
Launch Infrastructure
A queue, traffic control, and launch-state logic that don't flinch when hype lands.
Know and Grow Your Super-Fans
Post-drop intelligence that powers what comes next.
Complete Consumer Profiles
Behavioral data, preferences, and loyalty signals from every interaction. A 360° view of every fan.
VIP Identification
Automatically surface your most engaged fans and give them the priority access they've earned.
Post-Launch Analytics
From post-mortem to pre-victory. Iterate on what worked and build momentum for the next drop.
Segment & Activate
Turn drop data into your next campaign's targeting. Every launch makes the next one smarter.
Trusted by brands that
can't afford to get it wrong.
Built by veterans of
Forrester Research
Named in Forrester's "NRF Innovators: Retail-focused Tech Companies to Watch" report in both 2025 and 2026.
2M+ Queue Capacity
Tested up to 2 million active participants in a single queue. Built for the spike, not the steady state.
Your next launch
deserves Fanfare.
Pick an upcoming drop. We'll configure the experience, run a dry run, and go live together. You'll see the difference in real time, and so will your fans.
Right-sized to your launch motion.
Start with a single drop. Scale to always-on launch infrastructure.
Enterprise
Custom
For brands running high-stakes launches at scale
- Unlimited participants per launch
- Custom message volume
- Full integration suite (Shopify, Klaviyo, custom)
- API & SDK access
- Advanced analytics & consumer behavior insights
- Loyalty & audience creation
- Dedicated account management
Pro
Starting at $399/mo
For teams running regular drops with growing audiences
- Up to 10,000 participants per launch
- Up to 100,000 messages/month
- Shopify + Klaviyo integration
- Performance analytics & audience insights
- Priority support
Starter
Starting at $99/mo
For brands launching their first managed drop experience
- Up to 1,000 participants per launch
- Up to 10,000 messages/month
- Shopify integration
- Standard support
Usage that scales with you
Overages from $0.05/entry and $0.02/message, so cost never throttles demand.