ClickTap to drop · hold to hype

Your
deserves

Turn product launches into immersive experiences.
Hype-driven. Bot-free. Unforgettable.

Join the Waitlist

moss.example/drops/soft-launch

MOSS

Moss Running · Drop 08 · Fri 10:00

SOFT

LAUNCH

Max cushion · 300 pairs · $180

LANDS SOFT,

GOES FAST.

A max-cushion daily runner in a colour you can see from the next postcode. Three hundred pairs, one fair line, doors Friday at 10:00. Refreshing gets you nowhere. Showing up does.

300 pairs · One fair line

GET IN

LINE

Doors Fri 10:00. Join before then and the shuffle gives everyone the same shot. One pair per fan.

LINE · OPENS 10:00300 PAIRS

DOORS OPEN IN

00:00:07

Moss Running

Soft Launch · Highlighter

US 9.5 · Max cushion

$180

The line is shuffled at 10:00. Join any time before. Early or late, same odds.

One pair per fan · Free to join

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Create. Drop. Learn.Run it back

Every drop is a week of hype, ninety seconds of chaos and one hell of a hangover. Fanfare runs the whole thing, and the hangover comes with a guest list.

CreateBefore the drop DropWhen the page gets hammered LearnAfter the sellout

01 · CreateBefore the drop

The whole dropDesigned, staged and hyped

Shape the drop the way you pictured it: who gets in, when, and how. Give it a stage of its own or run it in your store and your apps, then build the hype from the same place.

Moss Running · $180 · 300 pairsSoft Launch “Highlighter”

Start with the plan: how fans get in, when, and who goes first.

1How fans get inNot set yet

QueueDrawAuction+3 more

Shuffled at doors, then let in 20 a minute.

2WhenNot set yet

Early accessThu 10:00

DoorsFri 10:00

3Who goes firstNot set yet

Thu 10:00Gold fansPast buyers

Fri 10:00Everyone

An earlier window. Never a guaranteed pair.

0 of 3 setSchedule drop

Then give it a stage: the same drop, wherever your fans are.

moss.example/drops

Soft LaunchHighlighter · $180

DoorsFri 10:00

Join the queue

01A page we host

moss.example/products

Moss

Soft LaunchHighlighter · $180

DoorsFri 10:00

Join the queue

02Your Shopify store

moss.example/journal

Soft LaunchHighlighter · $180

DoorsFri 10:00

Join the queue

03Any page you own

Moss

Soft Launch

Join the queue

Moss

Soft Launch

Join the queue

04Your own apps

4 of 4 placesPick one, or all four

Then build the hype: four messages, sent on the drop’s own clock.

Tue10:00
AnnouncementSent
emailA time you set
“Soft Launch. Friday 10:00. 300 pairs.”
Thu10:00Early access opens
Fri09:00
ReminderSent
textemail1 hour before doors
“Doors open in 1 hour.”
Fri10:00Doors open
Fri10:00
Doors are openSent
textpostAs doors open
“Doors are open. Go.”
Sun10:00
Follow-upSent
emailTo the fans who missed
“Missed it? Here’s what’s next.”

4 of 4 sentEach one sends itself

One drop, from the plan to the last message. Pick an act, or just watch it run.

02 · DropWhen the page gets hammered

Take the hitKeep your cool

The link goes live and the whole internet shows up at once. Fanfare holds the line, keeps the bots out and shuffles the queue at open, so every real fan gets the same shot.