SolutionsBoutiques and multi-brand

Their hypeYour doorstep

When a label you stock announces a release, the crowd turns up at your shop. Run it fairly, and keep every customer it brings.

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What usually goes wrong

Six in stockSix hundred asking

  • A post about fights over a limited coffee cup
  • A post about two shops both sold out
  • A post saying most people walked away empty-handed
  • A post blaming millions of bots
  • A post about losing every drop for years

Real posts from real drop days.

01 · Create

Draw online. Slots in store

Pick how fans get in for each release. Run a draw for the stock you sell online, and book fans a slot to come in for the stock on your shelves.

New dropLow Tide Deck Jacket
6 jackets
How fans get in
Entries open
Thu 10:00
Entries close
Fri 10:00
Winners drawn
Fri 10:05
Odds
Same for every fan
One per fanSchedule drop
More on drop design
02 · Drop

Six winners. No inside job

Bots are screened out, every fan gets one entry, and the winners are picked by luck. The people who miss can see it was straight.

A small allocation and a big crowd, in three moments. Tap to move it on, or just watch it run.More on fairness and bots
03 · Learn

Their fans become your regulars

Everyone who enters leaves a profile with you, whichever label they came for. The ones who keep showing up rise to the top, ready for first dibs next time.

More on fans and loyalty
One example

A release at your shop, start to finish

The label announcesCreateThe crowd goes looking for stockists. You're one.
halfmoon.store
HalfmoonLow Tide
Low TideFriday

Low Tide Deck Jacket

$280 · 6 in stock · Draw on Friday

Enter the draw

One entry per fan. Entering early doesn't help.

Draw by Fanfare
Meanwhile, at your store

Everyone shows up at 10:00Your store sees a steady line

The crowd waits at the door and goes through in steady batches, so your checkout never sees the spike.

  1. 10:00
  2. Every minute
  3. Your store
One batch a minute, whatever the size of the crowd.

ForresterRetail tech company to watch, 2025 and 2026

Been there, built that, at places like

  • Complex
  • Salesforce
  • Fashion Nova
  • Ticketmaster
  • Paypal
  • Honey
  • Optimizely

Ready to makeSome noise?

Enough scrolling. Book a call and we'll plan your next drop with you.

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