SolutionsHeadless sites and apps

Keep your pixelsWe'll run the line

Built your own site or app? The SDKs put the whole drop inside it, in your design. Fanfare runs the queue, the draw and the bot checks behind it.

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What usually goes wrong

You could build a queueThen you'd own a queue

  • A post about an app crashing mid-drop
  • A headline about twenty million bot attempts on a launch
  • A post about five hours in a ticket queue on a crashing site
  • A headline about a ticket sale collapsing under demand
  • A post calling a ticket queue daylight robbery

Real posts from real drop days.

01 · Create

Marketing plans it. Your code shows it

The drop is set up in the Fanfare dashboard, with no deploy. Your code reads which phase the drop is in and draws each moment your way, or drops in the ready-made widget.

In your codeTake what you need
drop.tsx
<FanfareProvider
  organizationId="org_123"
  publishableKey="pk_live_123"
>
  <ExperienceWidget
    experienceId="exp_123"
    autoStart
    checkoutUrl="/checkout"
  />
</FanfareProvider>

The ready-made widget. Restyle any moment with slots and a theme.

The phase your screens are told
  1. scheduled
  2. enterable
  3. participating
  4. granted
  5. ended
More on where it runsRead the SDK docs
02 · Drop

One line behind every screen

Your site and your apps all read from the same drop. The line, the draw and the bot checks behave the same on every screen, and none of it is your code.

Three ways into your store and one line behind them. Tap to move it on, or just watch it run.More on scale
03 · Learn

Three screens. One fan profile

Whichever screen a fan comes in on, the entry lands on the same profile and the points add up. You learn everything a hosted drop would have told you.

More on fans and loyalty
One example

A drop on your own site, start to finish

Set up in the dashboardCreateMarketing picks the way in and the time. No deploy, and your page shows it.
moss.example
MossYour site
LaunchFri 10:00

Soft Launch “Highlighter”

$180 · 300 pairs

Doors Friday 10:00

phase: scheduled

Meanwhile, at your checkout

Everyone shows up at 10:00Your checkout sees a steady line

The crowd waits at the door and goes through in steady batches, so your checkout never sees the spike.

  1. 10:00
  2. Every minute
  3. Your checkout
One batch a minute, whatever the size of the crowd.

ForresterRetail tech company to watch, 2025 and 2026

Been there, built that, at places like

  • Complex
  • Salesforce
  • Fashion Nova
  • Ticketmaster
  • Paypal
  • Honey
  • Optimizely

Ready to makeSome noise?

Enough scrolling. Book a call and we'll plan your next drop with you.

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