SolutionsRestocks

It's backTell the people who asked

A restock already has a crowd: the people who missed out last time. Put them on a waitlist and let them know first.

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What usually goes wrong

Back at 9:00Gone by 9:04

  • A post about a restock selling out in four minutes
  • A post about two shops both sold out
  • A post about a preorder that sold out at once
  • A post about resellers asking almost two thousand dollars
  • A post saying most people walked away empty-handed
  • A post about an app crashing mid-drop

Real posts from real drop days.

01 · Create

Sold out? Start the list

Open a waitlist the day it sells out. When the stock lands, bring it back as a timed release and let the list in first.

New dropSoft Launch “Highlighter”
Sold out
How it comes back
Opens
When it sells out
On the list
112 fans
Confirmation
Email and SMS
Limit
1 per fan
The list goes firstSchedule drop
More on drop design
02 · Drop

The list goes first

The fans who asked get their window before the doors open, and one each still holds.

A restock from the fan's side, on the big screen. Join the list, or just watch it run.More on scale
03 · Learn

See who came back

A fan who missed out, joined the list and bought the restock is worth knowing by name. It all lands on one card.

What a restock tells you, in four panels. Pick a panel to play it again.More on fans and loyalty
One example

A restock, start to finish

Waitlist opensCreateIt sells out, and the button becomes a list.
moss.example/drops
MossRestock
LaunchSold out

Soft Launch “Highlighter”

Sold out in four minutes.

Join the waitlist

We'll tell you first if it comes back.

Waitlist by Fanfare
Meanwhile, at your store

Everyone shows up at 10:00Your store sees a steady line

The crowd waits at the door and goes through in steady batches, so your checkout never sees the spike.

  1. 10:00
  2. Every minute
  3. Your store
One batch a minute, whatever the size of the crowd.

ForresterRetail tech company to watch, 2025 and 2026

Been there, built that, at places like

  • Complex
  • Salesforce
  • Fashion Nova
  • Ticketmaster
  • Paypal
  • Honey
  • Optimizely

Ready to makeSome noise?

Enough scrolling. Book a call and we'll plan your next drop with you.

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