SolutionsCollabs

Two fanbasesOne way in

A collab doubles the crowd and the scrutiny. Give both audiences one fair way in, and make the moment feel like an event.

What usually goes wrong

Two names on the dropTwo names on the outage

Real posts from real drop days.

01 · Create

Give each brand's list its own early window, then open the doors to everyone. Run it as a draw, a queue or an auction.

New dropBroadcast Hoodie

500 hoodies

Who goes first

Both lists enter earlySchedule drop

A collab resells for more, so the bots come dressed for it. Everyone is scored on the way in, whatever they're wearing.

A collab's doors, played on the big screen. Tap through it, or just watch it run.More on fairness and bots

03 · Learn

Everyone who enters leaves a profile with you, whichever name they came for. The new faces are on your list for the next drop.

What a collab leaves you with, in four panels. Pick a panel to play it again.More on fans and loyalty

One example

Both brands announceCreateOne page, two names. Fans from both sides put their names down.

Both brands announceCreateOne page, two names. Fans from both sides put their names down.
Lists go firstCreateEach brand's list gets its own early window.
Doors openDropEveryone else joins the same waiting room.
One shuffled lineDropBoth crowds, one order, picked by luck.
New fans on your listLearnThe ones who came for your partner are yours to invite back.